Books I want to read/re-read

All Marketers are Liars by Seth Godin

Authentic Happiness by Martin Seligman

Beethoven’s Anvil: Music in Mind and Culture by William Benzon

Brand Gap by Marty Neumeier

Catching the Big Fish: Meditation, Consciousness, and Creativity by David Lynch

Dialogue: The Art of Thinking Together by William Isaacs

Drawing on the Right Side of the Brain by Betty Edwards

Flow by Mihalyi Csikszentmihalyi

How to catch the Big Idea: The Strategies of the Top-Creatives by Ralf Langwost

How to see: A Guide to Reading Our Man Made Environment by George Nelson

Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Pat Fallon and Fred Senn

Made To Stick by Chip Heath

Man’s Search for Meaning by Viktor Frankl

Metaphors We Live By by George Lakoff and Mark Johnson

Mindfulness by Ellen Langer

Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace by Gordon MacKenzie

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Stealing Fire from the Gods: A Dynamic New Story Model for Writers and Filmmakers by James Bonnet

The Hero with a Thousand Faces by Joseph Campbell

The Hero Within: Six Archetypes We Live By by Carol S. Pearson

The Hummer and the Mini by Robyn Waters

Unleashing the Ideavirus by Seth Godin

Weird Ideas that Work by Robert Sutton

White graphics : the power of white in graphic design

Why not? by Barry Nalebuff and Ian Aynes

Zag by Marty Neumeier

About

Name: Aaron Lo Chee Seng

Location: Kuala Lumpur, Malaysia

Schools: SMK Taman Bukit Maluri (Class of 2006), Sunway University College (Class of December 2007)

About me: I have a problem writing succinctly. I get paid to play the piano although I am nowhere near Bill Evans. I play the violin but occasionally slides to the wrong note while doing the glissando. I love the intensity of the Puccini operas, especially O Mio Babbino Caro and Madama Butterfly but can never sing one. I enjoy Liszt, Chopin, Wagner and John Williams but have yet to master their craft to be in the same league. I craved to play the saxophone and cello, but I don’t at the moment. I think broadway jazz and jazz trio are the greatest invention of all time, with the rock genre and partisan politics being the worst. I write “emotionally-driven” songs and orchestra pieces but have yet to decide what to do with them. I am a K.I.S.S. minimalist but occasionally favor complexities. I redesign products that I find ugly but have yet to materialize them. I draw buildings that I have no idea how to build. I am into deconstructivism, modernism, post-modernism and high tech designs, and I adore Daniel Liebeskind, Norman Foster, Frank Gehry and Richard Rogers, but will never go to my dream architecture school – The Cooper Union, being a non-American. I will someday - but have yet to - understand the philosophy of man vs machine and the concept of mind, body and soul. Learning and understanding how electronics and machines work turns me on but the process of constructing them turns me off. Oh, did I mention that I have a serious problem writing succinctly?

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