Daniel H. Pink tells you why in his book A Whole New Mind, which is one of the best books I’ve read in recent months, and also one that I don’t mind reading over and over again till I can quote his writing verbatim.

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The next big trend?

February 3, 2008

Sometimes, less is more. This is certainly the case for the book The Trendmaster’s Guide : Get a Jump on What Your Customer Wants Next by Robyn Waters, the woman whom Seth Godin described as the woman responsible for revolutionizing the products of Target and help turn it into one of US largest retailers.

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